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Just because modern generations don't know about Will Rogers and his impact on culture, should The Will Rogers Institute--a charity supporting research into lung diseases and cancers--change their name?
Same goes, I think, for the ironically-named Gilda's Club. From Gawker:
A Madison-based cancer support group named after legendary Saturday Night Liveplayer Gilda Radner has announced that it will be changing its name to accommodate younger patients unfamiliar with the iconic comic, who passed away of ovarian cancer in 1989.
Gilda's Club — so named for Radner's famous remark likening cancer to membership in "an elite club I'd rather not belong to" — boasts some two dozen affiliates across the country.
But, in a tragic sign of the times, at least four, including Gilda's Club Madison, have recently undergone a name change due to Radner's lack of name recognition among potential new members.
I don't mind that the organization feels the need to change their name because of the fear of turning off people who don't understand the gag. But instead I would rather them out in the community telling Gilda's story.